Title: The New Rules of Marketing and PR
Author: David Meerman Scott
Topics: Social Media, Blogs, Tweets, FB Posts…
You should read if: You don’t think social media matters to you, or you want it to matter more
Description: In the New Rules of Marketing and PR, Mr. Scott does a great job establishing the importance of social media and new communications tools, and contrasting both the ease of use and efficacy with that of “traditional media”. As a blogging novice, naive tweeter, and limited Facebooker, this book inspires me to take advantage of social media. I recognize I have been ignoring it, at beast giving it lip service, because I don’t understand it. This book provides the tools to understand and take advantage of (in the good way) the “new rules”.