Tag Archives: Development

From Research to Lifecycle Management

In general, it seems that most of the products and services I’ve worked on followed this model

Product Concept Lifecycle

Each of these steps is important, though none of them are sufficient unto themselves to guarantee a successful product. Great research is useless unless it can be applied. Excellent development doesn’t matter if the team is working on the wrong product. A great definition does not guarantee a good product launch.To me, good product management is the coordination and integration of these blocks. Continue reading