Tag Archives: Qualitative research

Product Stuck? Listen to your customers…

Last spring my company needed to make some important business decisions. We had been in business for a year, and things weren’t taking off as we had hoped. Our first thought was that we had the wrong product. We had the engineering know-how and could probably get the funding to enhance the product’s performance, but considering the opportunity and financial costs, we needed to be sure it was the right thing to do. Who could tell us what to do?

Qual Research

Customers are a wealth of information. Customers hold all the answers businesses need to grow, whether they know it or not. Continue reading